The objective of the campaign for the first two nation wide concerts, featuring Metallica and Kane Brown, was to increase ROI on digital advertising, lower cost per ticket acquisition

increase fans & followers, as well as online engagement. 


The solutions included creative and design work, copywriting, media buying strategy, ideation, a diverse digital advertising strategy across 350 theaters around North America, engaging organic social media content, leverging industry connections, contesting, and strategic partnerships.