• Tim Gray

Grayscale Marketing rebrands for USA's Real Country


Grayscale Marketing was hired to help country rock duo, Adairs Run, take full advantage of their television debut on the USA Network's new music based series, Real Country. The WV natives wanted to ensure they had the opportunity to fully leverage the reach the Shania Twain executitive produced reality series provided.


The show is a new country music showcase series featuring multi-platinum, five-time GRAMMY Award®-winning trailblazer Shania Twain, ACM Award-winning and platinum-selling singer-songwriter Jake Owen and multi-platinum, GRAMMY Award®-winning country music legend Travis Tritt. Premiering this fall on USA, the eight-part series will film this summer in Nashville and is produced by Wilshire Studios, with Twain, Nicolle Yaron, Stijn Bakkers and Leslie Garvin set to executive produce.


In each hour-long episode, Twain, Owen and Tritt hand-select emerging solo artists, duos and groups to perform in showcases that spotlight the rich traditions, songs and themes of specific country genres. The best artists from each showcase will perform in a grand finale, for the chance to be named one of country music’s next breakout acts.


Adairs Run was hand picked as part of Jake Owen's team.


The agency will support the band with content, rebrand, website design, video editing and most importantly advertising.


The USA series premier takes place on Nov. 13th at 9CST.