WHO WE ARE
Grayscale Marketing is an award-winning integrated marketing agency in Nashville, Tennessee. Comprised of brilliant advertisers, music lovers, passionate marketers, and fearless creatives, we build and leverage influence online and off to maximize impact for our clients and help them grow their businesses. We do that through an all inclusive process, called IMPACT, that includes traditional & digital marketing, advertising, SEO, social media management, PR, and content creation.
GSM has over 40 years combined experience and has represented clients in 37 states and 4 countries. This allowed our agency to develop deep relationships nationwide, in multiple sectors, including entertainment, media and the corporate landscape. We understand the complexities of a multitude of industries and have represented non-profits, corporations, food & beverage brands, small businesses, events, conferences, textile companies, artists, bands, and some of today's largest music festivals and venues.
We speak the language, understand the demographic and psychographic characteristics of consumers and can create specific paths to reach and engage them. Whatever your goals, whatever your business, it's our mission to help you do it in the most impactful ways possible.
CONNECT BRANDS, EVENTS
& BANDS TO FANS
DATA & CREATIVITY
WHAT WE DO
We grow businesses by providing a simple one stop IMPACTFUL solution for all their communication and marketing needs. We accomplish that by utilizing a proprietary process called "IMPACT" which relies on advanced analytics, human behavior and cutting edge technology to help our clients increase profits, gain exposure, and save time.
We combine SEO, PR & publicity, traditional & digital marketing, advertising, content creation, media buying and social media management under one roof. This allows us to ensure our clients' campaigns are successful, help them attain their goals faster and within budget.
Our "IMPACT" system is a cutting edge all inclusive program that streamlines the communication process to save time, provides increased brand clarity, awareness, consistency, efficiency, and effectiveness, while increasing profitability.
Grayscale's "IMPACT" system is the definitive integrated marketing solution for any business. If you are launching a new venture or have an established company that is seeking to increase sales, strengthen your brand, expand the company awareness, or simply make life easier contact us today.
INTEGRATED MARKETING SOLUTIONS
We start with a one-on-one consultation to develop a detailed and effective solution to help attain the goals and vision of your business or organization.
Greater Brand Visibility
Increased Media Coverage
Thought Leadership Within Your Industry
Clear and Consistent Messaging
Improved Search Results
Better implementation of Research
Develop Better Trust
Budget Goes Further
You’ll Make More Money
It’s What Your Customer’s Want
Increase The Likelihood Of Conversions
It's A Cutting Edge Approach
Provides Access To The Best Tools
Increased Efficiency & Punctuality
Depth & Breadth To Your Campaigns
Reinforces Market Position
Generates More Leads
Sets You Apart
& THEIR IMPACT
WHY WE DO IT?
We love what we do! When the company was started, it was founded on a few core beliefs and values that we feel separate us from the pack. Our mission is to be the most IMPACTful agency on the planet and we strive daily to accomplish just that.
Our strategy is not just to implement data and creativity and to churn numbers, but to truly leave a positive and lasting mark on our clients' lives and their business. To be impactful.
We approach our company culture and our team here at Grayscale Marketing the same way. We uplift others, we have a mindset of mastery, we keep promises, embrace discovery, and change the expectation clients have of their agencies. You can learn more about our values, habits, and behaviors on our About page.
Jeanette, Marketing and Events Manager
BLUE CHAIR BAY RUM:
“Tim Gray has been nothing but helpful and communicative since our brand started working with him. He's helped us land partnerships with professional sports leagues and music festivals throughout the country, and because of these partnerships, we've generated case depletions in our high-volume markets. He's always available and professional.”
“Grayscale Marketing was amazing with the whole process of becoming a sponsor for Panorama Fest in New York. It was our first time participating in a music festival of this magnitude. From start to the finish, the support and hospitality from GSM, the Panorama team and Voice Media was above and beyond.”
Jordan, Partner & Head of NASCAR Partnerships
AMERICAN MARKETING GROUP
“Working with Grayscale has been a great experience. Their creativity is outstanding and execution is flawless.”
“Grayscale is a first-rate operation. I would give them six stars if I could. They are professional, collaborative and proactive. They did an amazing job helping us activate Neuro on the cruise ship music festivals. Their creative ideas made a real difference. Thank you!”
Lori,Producer & Director
“We've been working with Tim and his team for a few months and our social media numbers are through the roof! We are impressed with their professionalism, communication, dedication to their craft and overall marketing knowledge.”
John, EVP/Marketing & New Business
SONY MUSIC NASHVILLE
"Thank you for your over-the-top efforts! It's not taken for granted and we value partners like you!”
Jackie, Head of Partnership Marketing
PILGRIMAGE MUSIC FESTIVAL:
“Grayscale Marketing has been a great partner of the Pilgrimage Music & Cultural Festival for the past two years. (and hopefully many years in the future!). Tim and the team brought several great sponsors into the festival, and even more importantly, received renewals for a second year. This is a testament to their commitment to (1) finding the right brand fit for our festival, (2) maintaining relationships year-round, and (3) flawless on-site execution.”
Liz, VP of Marketing
NESTE EVENT MARKETING:
“Tim, and the Grayscale team were incredible to deal with on our event's website. They listened and then over-delivered on style and functionality. Having an extension of your team, such as Grayscale, that is this reactive (and also proactive) is so important to a festival.
Leon, VP/Marketing & Sponsorship
"Everyone at Grayscale Entertainment Marketing has been top notch! They have helped us grow as a business and have helped our employees grow professionally! There are not enough stars to give these guys! I would highly recommend Grayscale to anyone!”
WHO WE DO IT FOR?
Our clients are diverse and include corporate brands, music festivals, non-profit organizations, food and beverage industry, artists & bands, small businesses, and live music venues around the country.
Our full service approach to our art and entertainment clients helps you lower advertising costs, build your fan and customer base, increase ticket, beverage, food and merchindise sales, capture data, drive partnership revenue and communicate effectively with your fans and attendees.
Marketing has changed; the ways small businesses reach their customers' needs has as well. We are masters at our craft in traditional and digital communication, as well as advertising and social media management. We will help you grow your business, expand your company awareness, increase profit, save time, and gain market share in your city and region.
Today’s not-for-profit organizations need new ways to create awareness and raise revenue. Our team consists of current board members of nonprofit organizations, we've founded a 501c3, raised hundreds of thousands of dollars online and off, and have the knowhow and experience to help you scale your organization to new heights.
We are seeing a major change in the way our larger corporate clients want to deal with their agency of record. Our clients were looking for real relationships with their agency partner and wanted to personally know the name on the door and know that their successes are mutually aligned.
What we've seen over the last five years is that our agency has generally been more attentive and motivated to see our brand clients succeed. That's because we are more invested in their business and can build real impactful and meaningful relationships between our teams.