This artist was making a brand and genre transition toward more of a folk/pop, almost singer/songwriter base. One of the challenges was to help her navigate those tricky waters while staying true to herself and not losing fans.
The objectives of the campaign included:
Drive awareness to her new music online
Gain new fans and followers without losing old ones due to the style of music transition
Increase subscriptions and streams
The solutions included designing her overall brand strategy, online voice, a consistent content schedule and a 6-month digital marketing, social media & digital advertising campaign.
We aligned her with streaming partners and worked alongside her PR team.
In the first 3 months of working with Kady:
Total social media followers increased 49.5%
Inbound messages increased 47.5%
Total social media impressions increased 43.4%
Total engagement increased 63.3%
Total YouTube subscriptions increased 947 or 12.38%