Chief Operating Officer
Like quite a few people in Nashville, Robert worked in restaurants while touring, recording music and chasing a double major in English and Philosophy. Unlike most people, he turned that last bartending gig into a management position at Germantown Café and gleaned everything he could about launching and owning a successful business.
“What I learned from Chris, Jay and especially Greg was to not assume any success and make sure you work harder than the next guy. Greg was an operations master and he lived and breathed that place. He still does. If you are going to do something, do it fully. Dedicate.”
Inspired by their success, Robert began his own entrepreneurial journey in Nashville, where he produced and promoted local club shows featuring bands like The Weeks, Alabama Shakes, Moon Taxi, Margo Price, Wild Cub, Luella and The Sun, The Protomen, The Future, Chancellor Warhol, The Features, Five Knives, Blackfoot Gypsies and many, many, many more.
Then, in 2012, he launched his first creative company, Mountain, with Jacob Jones. After a year of working with brands like Tin Roof, Red Bull, Third Shift Lager, Wizard World Comic Con, Live on the Green and more, he turned his sights back to logistics and began producing large-scale park and municipal events in partnership with brands.
“Jake and I worked really well together. There isn’t a better champion of doing your own thing than that guy. I learned quite a few things with him. Most importantly, knowing your superpower is more important than being all things to all people. At that time, I didn’t have the passion or knowledge to helm a creative company like that. We both knew it and parted on the best of terms and a glass of bourbon.”
After Mountain, he launched The Company Nashville, providing turnkey operations, logistics, talent buying, media planning, media purchasing, social media marketing and partnerships for independent events hosting anywhere from 1,000 to 40,000 people.
“After 2 years, I knew I reached the end of my full-time events career when I closed down Broadway on a Saturday night and filled it with 40,000 people. I wanted to own something more connected to my creative tendencies than my organizational ones. The curse of being right and left-brained is the boredom that comes with the corresponding success. I still love the sound of the crowd and the loud music, but I started looking for something more focused. That’s when Mark [Mark Moseley of Music City Booking] introduced me to Angie Gore.”
In late 2014, he took the position of Director of Operations and Project Development at Kaleidoscope Media. During this time, he worked with clients ranging from local clothing designers and restaurants to Bonnaroo and United Talent Agency. Robert also built competitive divisions within social media, web development, graphic design, and videography. In 2018, he earned two Emmy nominations for his work with Addiction Campuses.
“It was a slog, and I loved every minute of it. Angie knows how to put someone through their paces and accepts no bullshit. I learned more in my 4 years there than in all my years of school and previous work combined. Every day was like drinking from a firehose though, and eventually, I knew I needed to find a less stressful approach. There are only so many 20-hour workdays in a person. I probably aged a decade there.”
Now, Robert is the Chief Operations Officer at Grayscale Marketing.
“I’ve never actually looked for a job. They have always just appeared when it was time, I think. I had been following Grayscale and Tim since he launched and when he asked what I was up to I knew I was going to join his team. The energy here and the direction we are headed is exciting! I have never worked with a founder/owner that is in the work as much as he is. He reviews every process and mulls every decision with the team. He works with individual team members on not only their work goals but their personal ones as well. He is just as worried about their personal growth as he is the client work. It’s really out of place in this industry, and I think it is one of the many things that makes GSM an amazing company.”