SOLUTION

RESULTS

The objective of the campaign was to launch the new liquor brand. We needed to drive brand awareness and increase sales.

The solutions included event activations as well as designing a new website. In addition, we helped design the brand strategy, brand standards and ran 6-month digital marketing and advertising, SEO, SEM and social media campaign. We needed to conduct a new photoshoot as well as create content and strategic alliances. Finally, we needed to develop a sales and press strategy that would provide additional reach and impact.

CHALLENGE

  • SEO – #1 Top Google ranking

  • Increased website visits 42,650%

  • 70.9% of those web visits from new users

  • Increased website sessions 60,100%

  • Website sessions averaged 2.32 minutes

  • Total social media followers increased 870.1%

  • Messages sent increased 11,531.6%

  • Messages received increased 1,671.4%

  • Total social media impressions increased 328.6%

  • Total engagement increased 778.8%